1
Authori zed Release
Chin aMobile Phone Market Report
July, 2016
Published by
China Academy of Information and Communications Technology
August , 2016
2
Part 1 . Overall Mobile Phone M arket in China
July domestic mobile phone shipmentsreached 50.9 million units, up13.2percent year
over year. 137 new models were released in the month, down26.7 percent year over year.
YTD domestic mobile phone shipments reached 304.4 million units and YTD number of
new model release reached 900, up8.1 percent and down 6.7percent year over year,
respectively.
Chart 1: Domestic mobile phone shipment sfrom July 2015 to July2016
Part 2 .Development of 4G Mobile Phone s
July domestic 4G mobile phone shipments were 48.1million units, up 23.3 percent year
over year, and represented 94.6 percent of the total shipments. 121new 4G models were
released in the month, down 16.6 percent year over year , accounting for 88.3percent of
the total new models this month.
YTD domestic 4G mobile phone shipments were 281.3 million units, up 20.4percent year
over year, and represented 92.4 percent of the total shipments. YTD number of new
model release reached 770, up10.5 percent year over year, accounting for 85.6 percent of
the total new model release.
Out of the total 4G mobile phone shipments this month, 66.5 percent of which were all 45
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49
2245 43504551
11% 11% 11% 11% 11%9% 9% 7% 9%6% 5% 6% 5%2% 3% 2% 1% 2% 2% 1% 1% 1% 1% 0% 1% 0%87% 86% 87% 88%87%89% 89%92% 90% 93% 94% 94% 95%
0%20%40%60%80%100%
0102030405060
Shipments(Unit: Million) 2G Share 3G Share 4G Share3
networks supported, and 75.2%, 97.9%,74.3%, 67.6% of the 4G mobile phones shipped
supported FDD LTE, TD -SCDMA, WCDMA , cdma2000 network, respectively.
Part 3 .Local and MNC Brands of Mobile Phones
July mobile phone shipments by the local brands reached 47.6 million units,
up28.0percent year over year, accounting for 93.6 percent of the domestic mobile phone
shipmen ts. Number of new model s release d by the local brands (133 units) decreased by
26.5 percent year over year, and represented 97.1percent of the total number of new
model release in the month.
YTD mobile phone shipments by the local brands reached 273.1 million units, up 18.7
percent year over year, and accounted for 89.7 percent of the domestic mobile phone
shipments. Number of new models released by the local brands ( 860 units) decrease d by
6.2percent year over year, representing 95.6percent of the total number of new model
release in the domestic market.
Chart 2: July 2016 mobile phone shipments by local and MNC brands
Part 4 .Development of Smart Phones
July smart phone shipments were 48.2million units, up 21.0 percent year o ver year, and
accounted for 9 4.8 percent of the domestic mobile phone shipments in the month.Of the
total smart phone shipments , 40.9 million units were Android -based.
YTD smart phone shipments were 283.0 million units, up 14.3percent year over year, and
Local Brands
93.6%MNC Brands
6.4%4
represented 93.0percent of the YTD domestic mobile phone shipments. Of the total smart
phone shipments, 237.7 million units were Android -based.
In July, 121 new smart phone models were released, including 82Android smart phones.
Number of new smart phone s released in the month was down 18.8 percent year over
year, and accounted for 88.3 percent of the number of new release.
YTD number of new model release reached 775, including 551Android smart phones,
up3.1 percent year over year, and represented 86.1 percent of the YTD total number of
new model release.
信通院 - 2016年7月国内手机市场运行分析报告-英文版
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