1 Part 1. Overall Mobile Phone Market in China
August domestic mobile phone shipmentsreached32.6million units, down 20.9 percent year over year. 55 new models were released in the month, down 38.9percent year-over-year (y/y). Over the past 8 months, domestic mobile phone shipments reached265.6 million units and number of new model release reached544,down17.7 percent and 22.3percent y/y respectively. Chart 1: Domestic mobile phone shipments from August 2017 to August 2018
Part 2. Development of 4G Mobile Phones
August domestic 4G mobile phone shipments were30.6million units,down 17.2percent y/y, and represented 93.9 percent of the total shipments. 40new 4G models were released in the month, down 39.4percent y/y, accounting for72.7percent of the total new models this month. Over the past 8 months, domestic 4G mobile phone shipments were250.8 million units, down 17.5percent y/y, and represented 94.4percent of the total shipments. The total number of new model release reached416, down25.8percent y/y, accounting for 76.5 percent of the total new model release.
Part 3. Local and MNC Brands of Mobile Phones
August mobile phone shipments by the local brands reached 30.3 million units, down 20.6percent y/y, accounting for 92.8percent of the domesti c mobile phone shipments. 41443843433918303438373733 10.3%5.9%6.2%6.6%5.1%6.9%3.2%6.9%4.6%4.7%4.1%6.8%6.1% 0.0% 0.0% 0.0% 0.0%0.1%0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 89.6%94.1%93.8%93.4%94.8%93.0%96.8%93.0%95.4%95.3%95.9%93.2%93.9%
0%50%100%150%
01020304050
17M8 17M9 17M10 17M11 17M12 18M1 18M2 18M3 18M4 18M5 18M6 18M7 18M8
Shipments(Unit: Million) 2G Share 3G Share 4G Share
2 Number of new models released by the local brands (52 units)decr eased by 33.3 percent y/y, and represented94.5percent of the total number of new model release in the month. Mobile phone shipmentvolume for year 2018by the local brands r eached241.1million units, down 17.8percent y/y, and accounted for 90.7 percent of the domestic mobile phone shipments. Number of new models released by the local brands (499units) decreased by 23.5 percent y/y,and represented91.7 percent of the total number of new model release in the domestic market. Chart 2: August 2018 mobile phone shipments by local and MNC brands
Part 4. Development of Smart Phones
August smart phone shipments were30.4million units,down 17.4 percent y/y, and accounted for 93.4percent of the domestic mobile phone shipm ents in the month. Over the past 8months, smart phone shipments were250.1million units, down 17.5percent y/y, and represented 94.1percent ofdomestic mobile phone shipments. In August, 40new smart phone models were re leased, down 40.3 percent y/y, and accounted for 72.7percent of the number of new release.Over the past 8 months,416new smart phone models were released, down 24.2 percent y/y, and accounted for 76.5percent of the number of new release.
Local Brands92.8%MNC Brands7.2%
信通院 - 2018年8月国内手机市场运行分析报告(英文版
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